We build and manage nursing homes, youth communities, and psychiatric facilities in Italy and Spain.
What They Say About Us
S.O. Holding is the parent company, and its subsidiaries carry out the Group's activities. Below are the most significant ones:
Management and construction of residences for the elderly
Management and construction of residences for the elderly
Real estate development
Temporary employment agency
Company Activities
Sereni Orizzonti operates by designing, building, and managing nursing homes for the elderly and disabled, as well as residential psychiatric facilities for adults and minors.
We analyse territorial needs in order to build high standard healthcare homes for the elderly quickly, in cooperation with public authorities and with private funding.
We manage care homes for the elderly, homes for the disabled and communities for minors with a human and qualitative approach, providing qualified care and putting people first.
We invest in the construction of social and healthcare housing to meet market demand and government requirements, creating welcoming places and local employment opportunities.
Working with public and private entities on acquisitions, concessions and project financing for the implementation of health and social care activities.
From the province of Friuli-Venezia Giulia to the national scene: this is the extraordinary trajectory of Massimo Blasoni, a first-generation entrepreneur and founder of Sereni Orizzonti, today Italy's second largest operator in the sector of nursing homes for the elderly. Starting from his Friulian roots, Blasoni has been able to transform a local intuition into a national entrepreneurial reality that today consolidates a 300 million euro turnover, with an explosive growth that counts 100 facilities between Italy and Spain and an army of 3,800 collaborators. "Italy is ageing and needs concrete answers," explains the Udine-based entrepreneur. "Our country has significant shortages both in the number of available beds and in the quality of existing facilities. I wanted to be part of the solution."
And the solution envisioned by this self-made man takes the form of residences that combine eco-sustainability, home automation technology and attention to the dignity of the elderly - an approach that has revolutionised the sector.
The full article is available at the following link 👇
From Udine to Italy: Massimo Blasoni's rise to RSA king - Il Giornale del Friuli
Italy is ageing and the demand for care is growing: Massimo Blasoni invests 200 million to open 20 new RSAs, emphasising the decisive role of the private sector in filling the gaps in the public system.
Massimo Blasoni, the king of retirement homes200 million investment for 20 new facilities. The private sector fills the gap left by the public sector'.
Italy is facing a profound demographic transformation: life expectancy has increased by more than six years and the over-65s have exceeded 14 million. However, the number of dependent elderly is also growing, set to reach about 5 million by 2030. This trend puts pressure on care services, such as ADI and RSA, which are increasingly crucial to ensure adequate care for a rapidly ageing population.
The boom in the private sector
The world of RSAs is going through a period of extraordinary development, driven by the intervention of large private groups capable of offering more professional services and modern facilities, respectful of environmental and safety standards, with a higher level of comfort and services than traditional nursing homes. The numbers certify this growth: from 2012 to 2022, according to a study by the international advisor JLL, residences for the elderly in Italy recorded an increase in guests of 20%. This growth is mainly due to the increasingly central role of the private sector in national senior care. The ranking of Italian groups of RSA managers sees in first place - in terms of number of beds in Italy - Kos Care with its Anni Azzurri brand, controlled by the De Benedetti's Cir and the F2i fund; in second place is Massimo Blasoni's Sereni Orizzonti Group, followed by the Italian subsidiaries of the French multinationals Korian and Emeis (formerly Orpea).
The issue of costs and the criticality of the system
The growth of the private sector is not without controversy. Associations representing public and third sector residences frequently raise criticism, while the problem of high fees, which oscillate between 80 and 120 euros per day, remains central. The issue is complex: not all guests are entitled to public support, which is provided through ASLs and municipalities with criteria and amounts that vary widely from region to region. This public support rarely covers more than half of the expenditure, thus fuelling a free market entirely at the expense of families. 'In Italy, the number of beds is below the European average, so new investments are indispensable and it is mainly the private sector that has to step in,' says Massimo Blasonifounder of the Sereni Orizzonti Group. There are several solutions on the table: from increasing public contributions, as advocated by family associations and trade unions, to adopting supplementary pension instruments, as suggested by Blasoni in a recent interview for Affari&Finanza di Repubblica.
The full article is available at the following link👇
RSA and private investment: Massimo Blasoni targets 200 million
Blasoni: 'let's face reality, we need to facilitate the arrival of foreign workers'
by Filippo Conte
Italy's silver economy is in the midst of a profound transformation. An ageing population and declining birth rates are reshaping the care system, while the demand for continuing care for more than 4 million over-80s and a steadily increasing number of over-centenarians is growing.
"RSAs are no longer nursing homes but residences with a full healthcare vocation," observes Massimo Blasoni, founder of Sereni Orizzonti, the second operator in the sector in terms of beds in Italy. 'It makes no sense to keep an elderly person in hospital for months, with high costs, if they can receive adequate care in a sheltered facility'.
The full article is available at the following link: https://www.lastampa.it/cronaca/2025/11/10/news/rsa_sempre_piu_sanitarie_ma_sempre_piu_a_corto_di_personale-15389919/
by Raffaella Chiaravallotti
Officially opening next week is the new RSA "Dora Park"a residential facility dedicated to the non-self-sufficient elderly. The residence, located in the heart of Collegno, is managed by 3A Milano S.r.l., a Sereni Orizzonti Group company, and will offer 120 beds affiliated with ASL TO3.
A multidisciplinary team, consisting of doctors, nurses, social and health workers, physiotherapists and educators, will provide continuous care, health support and cognitive stimulation activities. The facility will be equipped with a gymnasium, green areas, common rooms and an in-house hairdressing salon to promote well-being and daily socialising.
The full article is available at the following link 👇
We build and manage nursing homes