From the no to private equity to the challenge of private healthcare, the owner of Sereni Orizzonti talks about entrepreneurship in elderly care.

Massimo Blasoni founder and owner, his Holding totally controls, among others, Sereni Orizzonti, Italy's second largest group in the construction and management of nursing homes for the elderly. A very rapid growth, more than 90 RSAs between Italy and Spain and 3,800 employees. 

The growing average life expectancy and the increasing number of elderly people also demand healthcare answers. Our country has a significant deficit in terms of number of beds and quality of facilities. We try to be part of the solution: we build and manage residences for the elderly, making them environmentally sustainable, green and domotic, with great attention to quality of life and respect for people. 

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Massimo Blasoni, the King of RSAs: a fortune of 500 million, but the dream is worth more