by Ilaria Donatio
Italy is one of the longest-living countries in the world. But the ageing population, without an adequate care system, risks turning into a social emergency. "According to theOECD, we have just 18 beds per 1,000 inhabitants over 65, compared to 49 in Germany and 50 in France. A figure that cries out for urgency," says Massimo Blasoni, Friulian entrepreneur and founder of one of Italy's largest groups active in the management of RSAs, "Serene horizons"the second largest group in Italy after Kos Care, controlled by De Benedetti's Cir and the F2i fund.
Its network now has 90 facilities in Italy and one in Spain, with a total of 6,000 beds and 3,800 employees. Revenues in 2023 exceeded 240 million euros. But size is not the point, insists Blasoni: 'We are not building beehives. Our facilities are 100-120 beds, because we want to guarantee quality of life and independence'.
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