From the province of Friuli-Venezia Giulia to the national scene: this is the extraordinary trajectory of Massimo Blasoni, a first-generation entrepreneur and founder of Sereni Orizzonti, today Italy's second largest operator in the sector of nursing homes for the elderly. Starting from his Friulian roots, Blasoni has been able to transform a local intuition into a national entrepreneurial reality that today consolidates a 300 million euro turnover, with an explosive growth that counts 100 facilities between Italy and Spain and an army of 3,800 collaborators. "Italy is ageing and needs concrete answers," explains the Udine-based entrepreneur. "Our country has significant shortages both in the number of available beds and in the quality of existing facilities. I wanted to be part of the solution."

And the solution envisioned by this self-made man takes the form of residences that combine eco-sustainability, home automation technology and attention to the dignity of the elderly - an approach that has revolutionised the sector.

The full article is available at the following link 👇

From Udine to Italy: Massimo Blasoni's rise to RSA king - Il Giornale del Friuli